JiHoon Cho continues his work with the purpose of exploring the value of art through an understanding of consumer culture. He analyzes the impact of consumerism on modern life, focusing on how it shapes personal identity and social status while simultaneously exacerbating environmental destruction and social inequality. His work invites viewers to reconsider fundamental human values within consumer culture, promoting critical thinking and reminding them of the necessity and role of art. To achieve this, the artist visually expresses the hollow yet seemingly attractive nature of consumer culture by associating it with the emptiness conveyed by the transparency of glass, emphasizing the critical function of art.

CDA is a gallery stands for ‘Creative’, ‘Discovery’, and ‘Appreciation’. The gallery mainly presents creative activities in various fields of contemporary visual arts in the form of exhibitions. CDA exhibition mainly focuses on paintings but subjects to all kinds of genres and mediums such as sculpture, prints, photography, animation, and video. The form of the exhibitions is also balanced, with a mix of solo and group exhibitions, as well as art fairs and collaborative projects. We sincerely hope that our activities will serve as a spark for the realization of meaningful projects for creators(artists) and an opportunity for audiences to expand their inspiration and collecting.