CHOI&CHOI Gallery was founded in Cologne, Germany, in 2012. Since then, the gallery has built an extensive network of artists and institutions across Korea, London, Paris, Berlin, and Geneva — driven by a commitment to fostering cultural exchange between these regions. A Seoul space opened in Gangnam in 2016, and has since relocated to Yeonhui-dong, a neighbourhood where independent galleries and experimental spaces are forming a community of their own. CHOI&CHOI has consistently championed Korean contemporary art through ongoing relationships with Korean artists, introducing both local and diasporic Korean contemporary art to international audiences via exhibitions and art fairs. The gallery's Western roster focuses on emerging talents whose work has gained recognition in their local scenes. CHOI&CHOI is committed to nurturing these artists over time — and to building lasting relationships with both new and established collectors.