Kim Seoul was born in 1983 in Daegu, South Korea, where she spent her early years. After graduating from the Department of Printmaking at Hongik University, she went on to earn both her master’s and doctoral degrees in Painting and Printmaking from Tama Art University in Japan. Though her real name is Kim Sohee, the artist works under the name "Kim Seoul." This choice was inspired by other artists who create a separation between their personal identity and artistic persona. She selected "Seoul"—a name recognizable even to those outside Korea—as a way to symbolically represent her practice and identity as an artist. In her series “Solitary Box Diary,” Kim Seoul shifts from her earlier works, which visualized urban density and solitude through box-like structures, to a more introspective focus on personal space and daily life. She folds cardboard boxes and flattens them onto paper surfaces, using silkscreen printmaking techniques to highlight the traces left behind. Everyday imagery and experiences are then drawn over the surface, inviting viewers to reflect on and connect with shared moments from ordinary life.

From Intimate gallery shows to large-scale brand installations. J2 curates projects that reflect the living pulse of culture. Each collaboration is a dialogue-between artists, audiences, and traditions-brought to life through intentional design and shared vision. At our core, J2 Brand exists to amplify artists on the global stage and introduce the world to the depth, nuance, and vitality of Korean cultural expression -and vice versa. We serve as a cultural conduit, curating partnerships, exhibitions, and brand experiences that celebrate identity in motion.