Gijeong Goo’s practice begins by interrogating the conditions through which images are produced and the hidden structures that sustain them. Transforming real landscapes into digitally rendered imagery and reconfiguring them as installations in physical space, he explores the intersections of humans, machines, and nature. Oscillating between sensation and perception, reality and virtuality, structure and interpretation, his work ultimately raises critical questions about how images are constructed and perceived within today’s multi-layered visual environment.

CHOI&CHOI Gallery was founded in Cologne, Germany, in 2012. Since then, the gallery has built an extensive network of artists and institutions across Korea, London, Paris, Berlin, and Geneva — driven by a commitment to fostering cultural exchange between these regions. A Seoul space opened in Gangnam in 2016, and has since relocated to Yeonhui-dong, a neighbourhood where independent galleries and experimental spaces are forming a community of their own. CHOI&CHOI has consistently championed Korean contemporary art through ongoing relationships with Korean artists, introducing both local and diasporic Korean contemporary art to international audiences via exhibitions and art fairs. The gallery's Western roster focuses on emerging talents whose work has gained recognition in their local scenes. CHOI&CHOI is committed to nurturing these artists over time — and to building lasting relationships with both new and established collectors.